[fanoftv]

The classic scroller titles of the Richard & Judy era worked well to highlight the family of experts, some of the past big named guests and the hosts without making the hosts central to the titles. The short titles from around 2005 used just the hosts, but they were short and you didn’t think of them becoming the brand (even if they were at the time). For me, the 2009 rebranding was very strong as it showcased various sections of the programme through animations that flowed together like a magazine with the only focus on the hosts being the photo at the start of them; The logo and theme refresh at this point were great additions to take it into a new generation.

The 2015 Phil & Holly ones were great with clever ways to drop in daily features onto the billboards, magazines, etc. in a convincing style (the later refresh didn’t have as much thought with text appearing on the road, on a house and TV centre), but the issue was when they weren’t presenting, which was at least once every week, and not at all for several weeks of the year, take away Phil & Holly from the titles and you’re left with barely anything as the current ones have shown.

I’m unsure which is the best route to take, but I hope that in time they find a good strong branding point putting the show at the centre of it.