11-03-2024, 10:45 PM
I think a contributing factor to the lack of publicity and limited changes to presentation is that Cat only landed back in the UK over the weekend and only met Ben over Zoom according to the Mail. They didn’t even put out a publicity photo of the two of them together, which is pretty… unusual to say the least.
I imagine today’s show was probably a little stressful given the opportunity to bond in person beforehand wasn’t there, without adding a rebrand or new studio to contend with on top.
By September they should definitely be looking at a new look, however, so Ben and Cat can really make the show their own. The current branding and studio is so associated with Phil and Holly it’s almost like Ben and Cat are still covering. The new titles are a slight improvement, it looks like they’ve been done ‘properly’ rather than in house.
I imagine today’s show was probably a little stressful given the opportunity to bond in person beforehand wasn’t there, without adding a rebrand or new studio to contend with on top.
By September they should definitely be looking at a new look, however, so Ben and Cat can really make the show their own. The current branding and studio is so associated with Phil and Holly it’s almost like Ben and Cat are still covering. The new titles are a slight improvement, it looks like they’ve been done ‘properly’ rather than in house.