24-08-2023, 10:42 AM
It's worth remembering that building trust in news brands takes a long time - to simply replace well regarded news brands like Granada Reports or Calendar and effectively having to start again to build brand trust and awareness would be foolish unless there was a really good reason to do it. As there isn't, the names remain.
Let's just be thankful that the 2013 rebrand era long-winded introduction of "This is ITV News, you're watching Granada Reports" has long gone...
Let's just be thankful that the 2013 rebrand era long-winded introduction of "This is ITV News, you're watching Granada Reports" has long gone...