[Spencer]

It's worth remembering that building trust in news brands takes a long time - to simply replace well regarded news brands like Granada Reports or Calendar and effectively having to start again to build brand trust and awareness would be foolish unless there was a really good reason to do it. As there isn't, the names remain.

Let's just be thankful that the 2013 rebrand era long-winded introduction of "This is ITV News, you're watching Granada Reports" has long gone...

It might have gone from Granada, but Calendar are still using that style of intro, as seen on the autocues here...

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