[Kunst]

What's in a name? In relation to channel names a hell of a lot:

Yorkshire and STV reinforces the identities of those parts of the UK (or British Isles)
Thames because of the equating of London and the River Thames.

Yes, again YTV is not a problem for me per se, it's just that due to transmitter issues, naming it Yorkshire is "strange", or it's be particularly strange for Lincolnshire and even North Norfolk!
Had it covered Yorkshire alone, I would have had no issue with it.

I realize, at the same time, Yorkshire is the biggest country in the UK (the English Texas, somehow) with a strong identity.