[Stooky Bill]

As a non-rights holder, what would be the incentive to comply with these rules? I know the government passed some laws around the Olympics so maybe in that case they were not only rules but laws.

On a more general note though, what's to stop a channel, say GB News, showing some football highlights recorded from Sky Sports without waiting for Match of the Day to be broadcast?

The thing that prevents them from doing that is the Premier League's lawyers.... and possibly those from Sky/Warner Brothers Discovery.

It's the same as if they or any channel showed anything they shouldn't, except with bigger pockets

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Wouldn't GMTV have gone through UTV's playout at that time - or was there some kind of automated system in place to control the opts?

My understanding is that it went through the ITV company's building, but not their playout area. The news studio would put themselves into and out of line when needed. There was some sort of switch that bypassed the playout area between 6 and 9:25am.

UTV either just put their news studio to air and didn't opt back or just bypassed that switching in their apps room