[Brekkie]

I can’t find a link for it, but didn’t Channel 4 also get into trouble when an ad featuring Carol Vorderman was scheduled accidentally during an episode of Countdown?

That sounds familar too. They got into trouble too when a Davina ad appeared in Big Brother even though it wasn't an episode she was fronting. And then just a couple of years later the rule was scrapped.

Maybe it's the point but I'm finding sponsorship far more intrusive now - very noticeable with a new crop of sponsors coming in this week all very explicitly saying "company sponsors programme on channel" when they used to be a bit more subtle than that, but IMO just as effective. I think that's fine for the beginning and end but it's really jarring on the breaks in some shows.


P.S. The second post on that TV Forum thread linked too begs the question whatever happened to the holiday shows? For decades a staple of Winter TV, then for the last couple decades pretty much non-existent.