[From the North]

Spotted this on YouTube, on a 1991 episode of Highway:
i.imgur.com 

How common a sight was this sort of slide?

I know Highway was one of those programmes that was produced by the ITV company that covered the area of wherever they happened to be that week, though not quite sure why it needed an "ITV presents" slide?

It would always appear at the start of a programme which could be produced by any of the regional companies on rotation or collaboratively so, from memory About Britain, Highway, Morning Worship, The Time The Place, Telethon. Wasn't always the identical one above (although I think it was for Highway and TTTP), depending on what the local company had or made. Not sure it appeared after 93 or 94 when the above programmes were discontinued. I guess it was to denote to the viewer the network working together, especially pre-88 when it would have been messy to have a different frontcap every week for the same programme pre titles.