12-03-2024, 09:02 AM
(12-03-2024, 08:56 AM)CCFG Wrote: Why was (and, still is) GMTV's (now known as ITV Breakfast) cut-off time 0925 on the dot? I know that Lorraine goes over that (0900 - 1000) but the TX hands over to ITV/STV at 0925.
In the days of regional franchises, TV-am would go off air at 9.25 to allow the companies to run their startup sequences, before schools programmes would commence at 9.30.
Even as schools programmes moved to Channel 4 and startup sequences went out of fashion in favour of simply running the ident and getting on with it after that, they didn't seem too bothered about the 9.25 switchover, and it must have never occurred occurred either TV-am, GMTV/ITV Breakfast or the ITV companies to properly dispose of it.