[Neil Jones]

I think they've been negotiated down to a lower price over the years? Which really shows how they overbid in the first place (a couple of regions would've gone bust by 1994 if they hadn't been bought out by others I think).

Cut significantly since 1993.
In some cases by half if not more a few years down the line.

Bruce Gyngell famously predicted Sunrise (later GMTV) would be bankrupt by 1994.