17-03-2024, 09:14 PM
The FA Cup running into extra time earlier has reminded me, I meant to ask:
When ITV flog ad space for the likes of the FA Cup with the potential for it to go into extra time and penalties, do ITV sell ad space for the whole event as the "worse" case scenario, and if the match does not go to extra time but finishes when it should do as per the schedule, what happens to the adverts that now won't air and the money they've coughed up? Do they get a credit or does ITV just put them back in somewhere else in the schedule for a relatively similar number of eyes?
When ITV flog ad space for the likes of the FA Cup with the potential for it to go into extra time and penalties, do ITV sell ad space for the whole event as the "worse" case scenario, and if the match does not go to extra time but finishes when it should do as per the schedule, what happens to the adverts that now won't air and the money they've coughed up? Do they get a credit or does ITV just put them back in somewhere else in the schedule for a relatively similar number of eyes?
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