[Andrew]

I don't know if it's what ITV do or if they do anything differently, but the norm for extra time is to split the post-match break so for example if there are 4 minutes of commercials, you'd get 2 minutes of them before extra time and the other 2 minutes after. Ad Sales advise on which commercials go on which side of the split and it's all prepped by Playout in advance so it can be pasted in as needed.

These days (yesterday being a good example) you still get a full length post match, even though there was extra time played, so I’m sure overall there were more adverts shown in the football than there would have been if the match finished in normal time.

Would an extra football audience ad break be prepared for this eventuality as I’m guessing the ad break prepared for the Deal or no Deal repeat would have been targeted to a different audience