[nwtv2003]

Who plays out local ads on channels which use this, also how are they played out?

I’ve seen an ad for a local taxi company pop up on various channels (including MTV 90s) so what would be seen in an area where local ads aren’t a thing?

Sky AdSmart most likely, which basically inserts more suitable advertising based on your location, and possibly other data. They’ve been doing this for quite some time now. Unfortunately I’m not the one to detail on the ins and outs of how it works.

Same principles also apply when listening to radio via apps such Global Player. I recall listening to LBC and hearing an advert for Meerkat Meals which listed a pub down the road from me. It’s all done online, not over linear.