[BBI45]

Same principles also apply when listening to radio via apps such Global Player. I recall listening to LBC and hearing an advert for Meerkat Meals which listed a pub down the road from me. It’s all done online, not over linear.

I've had the same when listening to LBC News. They'll play an ID into the break, but the end will be cut off by a localised ad being inserted. Not long after noticing it, I switched to listening via RadioFeeds instead because it would subtly wind me up every time!