[Lester]

Surely, Freely has come about because people aren't watching linear TV as much as the public tend to stream everything either through their TVs or sticks/boxes/mobile devices and in a lot of cases they have "cut the cord" (in this case the aerial). Why wouldn't Freely do an App to stream linear TV (Freeview) as that would be the biggest amount of people covered straight away? Bizarre if they didn't!

These days, the broadcast channels are just big promotional devices to their streaming apps anyway so it'd just be another method (advert) to bring people into their "main event" (iPlayer, ITVX etc) as it were.