[cable]

Because it’s not an app? It’s the entire operating system. I’d say more likely is they develop a box like Sky Stream - I’m not sure a Fire stick or equivalent would have the processing power needed.

is it? TVs are released around the world so i doubt it will be the only thing baked in. At best it will be middleware with a hardware abstraction layer to support various manufacturers and environments. I would also expect to see some high end 2023 TVs upgradable to it with some sort of firmware update, after all they must have been "testing". I would expect to see some sort of plug-in adaptor supporting it, but perhaps as we have seen with Sky Glass - not necessarily straight away perhaps as a concern of not overloading peoples WIFI connections (when used on 2nd or 3rd TVs) who still use older standards, and the continued rollout of fibre over the coming years.