[Brekkie]

Remember it's in the very early stages with Freely so it may eventually come to Firesticks. There may also be rights issues to address so you don't have a lesser version available in such a manner and it's probably less about the technology of the smart stick and more about the costs and technicalities of getting it on the app store. Presumably Freeview have some kind of relationship with manufacturers too which they'll want to protect.