[Daveuk]

A really useful way of doing this would be to allow users to add multiple accounts to the STB

If I want the Freeview channels, I enter a Freeview URL, username and password and I have access to the Freeview channels
I want Sky Sports, I enter a Sky Sports URL and my Sky Sports username and password and those channels are added to the EPG.

Also add the relevant VOD content.

TNT Sports, Pluto TV, ITV X FAST channels etc. Allow users to select which content they would like on their EPG and in their VOD library.

Content providers would be able to collect the data they want and users would be able to access content in a unified EPG and VOD library.