[WillPS]

I fundamentally disagree with what you’re saying here. It may be the case that people act as you say - navigating to find the content they want - when they’re actively choosing to watch something, but the majority of viewing, I would guess, is still passive viewing where something is put on just because it’s on. Case in point - I’m on a day off so I’ve just sat through an episode of Homes Under The Hammer. I wouldn’t have ever thought that I specifically want to watch it, but it was on so I left it on. I’m not really in the mood for picking out a programme, sitting and watching it - HUTH was on in the background whilst I do some other things.

TVPlayer never ticked this box, much as Now TV didn’t when I had it. Sometimes I just want to put something on, and having to navigate through multiple apps to find something is a barrier.

From what I’ve read this new service will tick this box nicely, much like I’m finding Sky Stream does for me now. This type of system will be the future of viewing, which I don’t think will ever be 100% on demand.

... but that option already exists doesn't it? People, myself included, who want telly which they can just sling on and leave on in the background have always had that ability. The people who don't value that have unplugged their sets from satellite/terrestrial already.

I guess what it comes down to is who is waiting for Freely?

Unless this is about creating a service for the not zero but vanishingly small number of people who want that but can't have it currently, I don't see what this service actually adds.