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I really do think they’re going an odd way about this. Surely the main initial aim should be to get everyone on board with it and get people connected using existing devices rather than going down this really bizarre and convoluted route.

Nobody is going to buy a “Freely box” when they can get an indoor aerial for a tenner from Amazon. What they absolutely would do is use their existing Smart TVs/Streaming devices to download an app for free which means more eyes on broadcasters and less e-garbage floating around.