[WillPS]

We don't know if there are plans. We didn't know there was a deal with Hisense until recently. There may be more on the way. Same for apps, boxes, sticks, dongles etc. We simply don't know and can't conclusively say they have no plans.

We know there will be no other path other than 'buy a new TV from a limited selection' at launch, though.

Freeview yes had the advantage of being more 'open', though as has been pointed out, this had some disadvantages at times with the split-NIT issues. However, it was also always going to be built-into TV's as the transition to digital carried through. There literally wasn't a choice.

Disagree strongly. At the time ITV Digital went bust and Freeview launched there was no real plan for DSO other than a vague ambition to do it by the end of the decade to release the spectrum.

There was real doubt at the time that it was viable, and one of the criticisms of early Freeview was that it wasn't a compelling enough offer to get people to 'self-select' digital vs analogue devices for the cost differential (often still hundreds). There was a concern among some that the platform had been intentionally filled out with low-quality offerings from multichannel operators.

In the same vain, had OnDigital continued, it too would likely have been built into TV's.

It was built in to TVs. There were "DVB ready" TVs, manufactured by the likes of Panasonic, Sony etc which would (or at least should) accept a CAM provided by ONdigital. There were also cheaper 'Ready for ONdigital/ITV Digital' IDTVs with Bush and Matsui brands on them, which essentially had the guts of an ONdigital Nokia/Pace STB inside them.

The excellent ONhistory website has some contemporary literature on the former: www.onhistory.co.uk 

Needless to say they did not sell well, and the vast majority of subscribers chose to convert existing equipment with an STB instead; a trend which outlived ITV Digital and remained so right up until DSO.

How it grows remains to be seen, but we can't write it off before it begins; that's just madness.

I would cordially suggest that predicting an approach will fail is not at all the same as 'writing it off before it begins', and that the latter is beyond the remit of any forum contributor.

That’s why something like a D book is needed …..
and or something like DMOL was at DTT launch
To ensure interoperability …
At the moment only one uk broadcaster has their own CDN …
And it’s not Sky the second largest domestic ISP ….

Completely agree, that would be great - perhaps it'll happen but the cynic in me thinks the Everyone TV consortium are just seeing £ signs. Not offering a conversion option is consistent with being primarily focussed on licensing money.