[Keith]

That's dumb, there's no reason it shouldn't have all the content available on Freeview and Freesat. Nobody's going to take Freely if it's an inferior lineup.

Ideally they should simply upgrade Freeview Play devices to Freely. However, I'm guessing that older models may not be supported by manufacturers to receive the necessary update.

In the short-medium having a "Freely compatible" branding for new Freeview boxes and TVs may help. This might help with uptake. The delay to the forthcoming Manhattan T4-R of nearing a year makes me wonder if Freely might be a partial factor in its delay.