[Brekkie]

That's dumb, there's no reason it shouldn't have all the content available on Freeview and Freesat. Nobody's going to take Freely if it's an inferior lineup.

Well, it's a launch line up after all. Expect it will grow and sometimes it's better to add services rather than launch with them all and get a bit of publicity from it.

Contractual issues to be considered too and the price to be part of it - add outside channels to it in it's infancy and Freely probably can't get the best price for carriage. Broadcasters will want to see it's worthwhile being on the platform first, especially as at the moment it would be in addition to their Freesat/Freeview costs.