[Technologist]

I think a biggest mistake here is not launching with apps on the key streaming platforms, Amazon Fire, Apple TV etc
Maybe just because they want a really soft launch, until they get all the Freeview channels out there, iron out bugs and maybe their CDN isn't fully capable of supporting this yet...

But the purpose of freely is to be the default method of connectivity on all tvs
…. And the smooth the switch off of DVB emmiision.

Also I expect that just as everyonetv does not code mux and emit freeview or freesat
They will not code stream and distribute freely
Incidentally the only uk broadcaster with their own CDN is the BBC =BIDI
(plus some third party)
All the others use third party CDNs including Sky who code and steam their platform.