[simpfeld]

But the purpose of freely is to be the default method of connectivity on all tvs
…. And the smooth the switch off of DVB emmiision.

Also I expect that just as everyonetv does not code mux and emit freeview or freesat
They will not code stream and distribute freely
Incidentally the only uk broadcaster with their own CDN is the BBC =BIDI
(plus some third party)
All the others use third party CDNs including Sky who code and steam their platform.

Sure, all true.
On the other hand, Freeview had set top boxes before TV's had built in Freeview tuners, even if it was initially to get the service established
in viewers minds.
More importantly, having to buy new stuff to get a service isn't great e-waste wise.