[gottago]

I’m not sure how I feel about this- Big Brother was always a very summery feeling show- could they not run both BB and LI? LI at 9, BB at 10 perhaps?

I’d imagine there’s more ad revenue to be had not running them together…

Exactly. They'd be mad to put their two most expensive shows on at the same time to soak up the same ad revenue. The whole reason why they're bringing it back is to bring people to the channel across the year and sell more ads as a result.