[David]

I’m excited for this.

I think looking at all of the decisions they’ve made so far and what they’ve communicated they’re building a strong foundation for many more years of BB to come.

They’re testing out Live Feed again for the first time in a long time, they’re changing the profile of people they’re looking for (away from just young influencers) and said they’re going quite back to basics. The ad campaign and commitment to putting it on ITV and ITV2 for the launch speaks a lot to how important this is for them.

The only decision that raised an eyebrow initially was indeed the lack of a live launch, but if the first episode focuses on their entrance and gives us space to know them then I get why. It also means the second episode isn’t just an hour highlight show with only 3 hours of content to base it off.

Here’s hoping they can get the right mix of housemates, and gameplay elements to keep it interesting without having to resort to weekly dramatic twists like the C5 days. If they can do that, I think we’ll be seeing BB continue for quite some time yet.