[Kim Wexler’s Ponytail]

There was a lot of talk about Big Brother being "the OG social experiment" but, unless I missed it, no explanation of what the show actually is beyond that now rather vague tagline or how it works. Which seems an odd oversight considering they're trying to introduce this to a new generation.

I'm fine with the show not being to my taste anymore but I just can't see what an 16yr old would have got out of last nights launch. To itv2's younger audience It must have looked like just another reality show, one with no clear usp. It had a bit of a "how do you do fellow kids?" vibe to it.