09-10-2023, 04:51 PM
Says a lot about audience fragmentation if 2.5M wins the slot, even if it was on ITV1.
Back in the day it would have been a total disaster. But today its a case of it gets what it gets... providing it rates at all (IIRC that cut off is something like 100k viewers, otherwise below that its effectively non-rating) then I suppose the broadcaster is relatively happy.
Back in the day it would have been a total disaster. But today its a case of it gets what it gets... providing it rates at all (IIRC that cut off is something like 100k viewers, otherwise below that its effectively non-rating) then I suppose the broadcaster is relatively happy.