[Kim Wexler’s Ponytail]

For the first couple of weeks of a reboot I wasn’t expecting much from I think it has outperformed any expectations and to think otherwise would be a little silly.

It took a good few years for LI to perform as good as BB is doing now - never mind how it used to (although BB has the advantage of having the stronger brand to build upon).

Well exactly, this was not the first new series of a show barely anyone remembers. It was supposed to be a big comeback of an iconic show and was promoted as such every since that first teaser aired last summer. The media were all over it pre-launch but the only coverage it's had since is the news about Celeb BB!. TikTok is all very well but I find it had to imagine ITV would not have been hoping for the show to have made a buzzier impact. If they're fine with it, fair enough but i'm not sure anyone want Big Brother to be just doing ''ok'' on their channel. It's supposed to be the zeitgeisty show everyone is talking about.