[Brekkie]

Obviously social media is tailored to what you are supposedly interested in but I've seen Big Brother all over it yet for Love Island barely saw anything all summer. The clickbait is there too, but perhaps you have to look for it a bit more now or rely on the algorithms to assume you're interested in it.

The ratings seem to have settled now around the 800k-1m mark which in the context of very few shows at 9pm topping 2m is pretty decent, and the demos are very good. ITV2 is a natural fit for it. Celebrity Big Brother always bought in a different type of viewer and interest so makes sense for that to run on ITV1 and it should feed in a bit to the next ITV2 series too, though I'd much rather they aired that in the Spring (even if immediately after Celeb BB) than as seems to be the plan keep it in the autumn slot.


On the whole though I've stuck with this much longer than I stuck with any C5 series - but have noticed over the last couple of days Marcus picking up his own habit of inserting descriptive words into his narration rather than just saying who they are and where they are. We don't need him to conclude that housemates are "gossiping", "confused" or "eyeing up" each other. It's up to us to see the footage and make our own conclusions.