[Kim Wexler’s Ponytail]

People probably asked the same thing when they rebooted Love Island to the tune of 500K viewers. Why reboot something that flopped so badly the first time around?
 

Becasue It flopped so badly that barely anyone remembered it by the time the reboot came around. Like the upcoming Castaway reboot, they’re not banking on very many people remembering it existed before. Love Island was essentially starting from scratch whereas Big Brother comes with the benefit of being Big Brother.
And Celeb BB would almost certainly have been in the pipeline regardless of how the first regular series performed. I’ll bet you a fiver the celeb version ultimately outlasts the regular version.