[mouseboy33]

Its seems that ITV is missing a money maker by not monetizing their content properly. ITVX isnt beng used to its full potential. IT seems they should just create a FAST channel for a the BigBrother livestream and have periodic advert breaks. Content+Adverts=revenue. In the US and Canada when there are parts that need to be save for the edited show. The feeds go down for a couple of hours. Typically they have some sort of animated back ground. When the feeds will be down for a long periods of time, they will replace the feeds with a live stream of pets at a local LA animal shelter (kittens, puppies, or rabbits playing) then the house feeds return as soon as they have completed whatever they are filming.