[Jon]

I’m not sure what they’re trying to achieve.

If they’re trying to pretend something more exciting than actually did happen, people just won’t believe it in future.

If they think what we’ve already seen in the clips is the most exciting bit what’s the point of not allowing live feed viewers to see the reaction to it? If they’ve spoilt it anyway.

If they’re worried they’re going to lose viewers to the highlights show becuase they’ve seen it live, why? Those watching the highlights are the ones most likely to watch the highlights show whatever.

If they’re worried people will share the footage on social media why? It just means people will be more likely to watch the whole thing and have more people talking about it.

The other thing is, you’re telling people not to watch the live stream on your flagship ITV X product you want to push because if it’s interesting you won’t see it anyway.