17-11-2023, 11:19 PM
(17-11-2023, 09:48 PM)Ash101 Wrote: Is the ad load less when they simulcast a show with ITV1?
Aren’t there different rules between ITV1 and ITV2 for number of minutes? Or does airing none at 6pm mean they can match what a normal 9pm hour has on ITV2?
It's the same per hour (max 12 minutes) but ad breaks can only include 3.5 mins of ads plus a promo on ITV1 compared to up to 4.5 mins of ads plus 2-3 promos on ITV2.
The ratings for the last couple of simulcasts have shown it's probably not worth it for evictions next year.