06-03-2024, 08:21 AM
I don’t think it has been promoted insanely well - they went heavy on the promo during the BRITs but I still think that was too little too late. Maybe they thought the press coverage about the line-up would carry it but it feels like it kind of just arrived on Monday with no fanfare. Odd - because when the 2023 series came along I felt like I couldn’t escape the ads.