13-03-2024, 11:50 AM
It feels like it's done enough for another run on ITV1 next year - neither a flop or a hit really. The depressing thing is the 9pm overnight average for ITV1 this year is just 1.6m - we're along way from the days where if you failed to get 10m you got axed.
Late and Live has struggled though - seems people will stick around if it's on the same channel but far less inclined to turn over to watch, which perhaps justifies other spin off shies bring axed.
Late and Live has struggled though - seems people will stick around if it's on the same channel but far less inclined to turn over to watch, which perhaps justifies other spin off shies bring axed.