[Flux]

Whilst generally speaking you're right about short form clips in the case of Big Brother they probably generate far fewer now than they did 20 years ago, generally putting out one or two preview clips a day and a handful during the show.

In the days when the show had it's own website and then in the early years of YouTube, straddling the end of BB on C4 and initial years on C5, they seemed to push out far more short form video content.

That surprises me. I don't follow bbuk online so I just assumed they'd be chasing likes and reactions via short clips and edits more than most shows given the constant feed they could pull from. Feels like a real missed opportunity as that's surely where this kind of show can grab attention these days.