[Brekkie]

It doesn't feel like a flagship anymore so a second rate show isn't going to get more than second rate ratings. 3.6m feels decent enough in the grand scheme of where ratings are, but obviously 24 hours earlier we saw if you present the public with a better product they will watch.

The big issue is format wise the show starts with exactly the same problem viewers have moaned about every year since it was revived. I'm not saying a launch show with all 12 contestants would get more viewers but it would feel more of an event.