02-05-2023, 09:51 PM
Insider's Claire Atkinson reporting that 'a brand refresh is set to debut in June':
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Quote:One year into his new role, CNN CEO Chris Licht is quietly working on a major brand refresh of the Warner Bros. Discovery-owned global news network. The effort will see a rethink of everything from changing the typeface of the lower-third captions on the TV screen and a new in-studio look to a revamp of CNN's website and overall digital presence.
The network is expected to unveil the new look at WBD's upfront presentation later this spring with the brand refresh becoming noticeable to viewers in June, according to a person who has been involved in the discussions and seen mock-ups. The changes include a lower-third caption style that is described as elegant, and producers will be able to deploy different looks depending on whether anchors are reporting run-of-the-mill news of the day or big breaking stories.
Full article here: archive.ph