19-06-2023, 03:11 AM
Yes, but they get a “top-up”/subsidy from the LF which equates to more-or-less “guaranteed” income to run the channel (admittedly that only pays for about half of it, but the pure commercial pressure is not there in the same way).
With a fully-commercial channel, if you don’t get the ratings, you don’t get the advertisers, and if you don’t get the advertisers you don’t get the money you are asking for. So you have to accept advertisers paying less, and make cuts accordingly.
With a fully-commercial channel, if you don’t get the ratings, you don’t get the advertisers, and if you don’t get the advertisers you don’t get the money you are asking for. So you have to accept advertisers paying less, and make cuts accordingly.