26-09-2023, 02:55 PM
Coinciding the launch of the lunchtime bulletin, CNN Brasil has updated the lower thirds while introducing a new series of colour palette.
In their own words (www.cnnbrasil.com.br ):
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Live CNN in daytime:
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CNN Brasil Maio Dia, the new midday news programme:
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CNN 360° in the afternoon:
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Evening investigative programme CNN Arena:
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And CNN Prime Time:
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In their own words (www.cnnbrasil.com.br ):
Quote:This Monday [25/9], a graphics package will also be released. The new color palette takes as a reference the tones of nature and a modulation that reflects the nuances of light throughout the day, from dawn to dusk, through the vivid colors of the high sun and the arrival of night.CNN Manhã (the early morning radio simulcast) handing over to CNN Novo Dia (New Day):
Studied down to the smallest detail to connect with the channel's content, the visual reform includes new geometric lines, stripes, typology and other elements present on the screen, all presented with new contours.
The new identity aims to give more recognition to the programming, with each attraction having its visual package developed according to the content. New 5-second vignettes come into play to support the perception of movement and agility.
As a result of the work of CNN Brasil 's local Creative Services team, the new on-air look is in line with the standard aligned by CNN, one of the world's biggest brands in the field of journalism.
youtu.be
Live CNN in daytime:
youtu.be
CNN Brasil Maio Dia, the new midday news programme:
youtu.be
CNN 360° in the afternoon:
youtu.be
Evening investigative programme CNN Arena:
youtu.be
And CNN Prime Time:
youtu.be
Watch this space...
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