(26-09-2023, 02:55 PM)W. Knight Wrote: Coinciding the launch of the lunchtime bulletin, CNN Brasil has updated the lower thirds while introducing a new series of colour palette.
(26-09-2023, 07:26 PM)matthieu1221 Wrote: There seems to be a lack of stability at CNN Brasil, ever since they've launched, from the snippets we get shared by users such as yourself and others on this forum and its previous iterations, no slot seems to have kept its original presenters nor format for very long at all!
This is way worse than you imagined: when it launched in 2020, it was already being chastised by the local press as "Fox News Brazil", due to the involvement of its co-founder Douglas Tavolaro, former CEO of News and Current Affairs at RecordTV; he teamed up with one of Brazil's biggest construction moguls, Rubens Menin, to launch the channel, whilst Tavolaro brought the CNN license to the network. It launched with a number of high-profile personalities brought from other news channels, including Monalisa Perrone, Evaristo Costa and William Waack from Globo, Reinaldo Gottino from Record, and Daniela Lima from TV Cultura, among others.
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Tavolaro initially went for a Zucker-style presentation, with programming taking on an "embrace debate" presentation when covering hot topics; this led to an audience boost during June and July 2020, placing it behind GloboNews; however, the launch of the pro-Bolsonaro Jovem Pan News channel quickly led to a big ratings decline, not helped by increased criticism on the coverage of the pandemic. As a result, Tavolaro resigned and sold its share on the network to Menin, who hired Renata Afonso, the longtime general manager of Globo affiliate TV Tem.
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Afonso was forced to cut costs and increase revenues; this led to the launch of the CNN Soft brand, similar to the CNN Original Series banner, which included a weekend-long strand featuring special long-form series and translated versions of the CNN/US original series, featuring special Brazil-specific introductions. Another change done by Afonso was to reduce the reliance on Zuckerised debate and to focus on a straightforward presentation.
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She also began to drop the network’s exclusivity on local subscription TV, by beginning the streaming of newscasts on YouTube on social media; she also signed a deal to include the network on Prime Video. However, the ratings remained flat, and numerous audience changes were constantly done to try to bring ratings up to no avail.
As a result, Menin brought, by November 2022, João Camargo, chair of the liberal-conservative think tank Esfera Brasil, as Chairman of the network; this heavily limited Afonso’s duties, leading to his resignation shortly thereafter, with Camargo taking the CEO spot too. Camargo was quick to make some big changes at the network by pursuing mass layoffs (including firing many of the high-profile 2020 hirings) and a bigger focus on a “split personality”, with hard news during daytime and right-leaning punditry during primetime, as well as switching to the standard ticker layout of the previous graphics. He also launched an FTA satellite feed on the Star One satellite.
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He also hired Virgílio Abranches as Content and Operations chief; a scandal involving news director Leandro Cipoloni over the resignation of one of the few remaining high-profile hirings, Daniela Lima (who went to GloboNews), led to Abranches, a longtime producer of the tabloid infotainment show Domingo Show over at RecordTV, to temporarily take the news director spot; Abranches, however, has had a high number of hard news credentials at the network, plus a stint at EPTV and the Folha de S.Paulo, leading to a good rapport with staff. Abranches has not only rearranged the schedule to include more debate outside primetime, but also a football show involving former Fox Sports Brazil and SBT commentator Benjamin “Benja” Back, similar to Soccer Saturday.
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As part of the cost-cutting, CNN stopped leasing one of the floors of the Sao Paulo building where the network’s HQ is, and additionally it planned to stop licensing the CNN brand; the network wanted to eventually rename the network as Itatiaia TV, in reference to Rádio Itatiaia, the Belo Horizonte superstation owned by Menin himself (but operated mostly separately from CNN Brazil); the name change was eventually aborted, but the network’s website will soon merge with that of Rádio Itatiaia to create a multi-brand news portal to rival local news leader UOL.
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