05-04-2024, 03:33 PM
The cultural significance of CNN Center in Atlanta will be a selling point for companies that want a location that's more than just an office. Telling people "we're in the old CNN Center" is the easiest office wayfinding you can probably get in Atlanta.
The connection to State Farm Arena and Mercedes Benz Stadium being next door might be attractive for sports-based companies or those that want to give their employees prime access to events. The broadcast infrastructure may also attract smaller firms of creative/digital that may have a need for it. The newsroom floor may be the hardest to lease.
Much like the Sears Tower, I'd expect the name CNN Center to remain the go-to call for the building.
On an unrelated note, Rosemary had previously said that they would move into the new studio in April. Hopefully it's not too long before the debut!
The connection to State Farm Arena and Mercedes Benz Stadium being next door might be attractive for sports-based companies or those that want to give their employees prime access to events. The broadcast infrastructure may also attract smaller firms of creative/digital that may have a need for it. The newsroom floor may be the hardest to lease.
Much like the Sears Tower, I'd expect the name CNN Center to remain the go-to call for the building.
On an unrelated note, Rosemary had previously said that they would move into the new studio in April. Hopefully it's not too long before the debut!