04-12-2023, 11:36 AM
With regards to re-using previous X-Mas idents its worth noting that the BBC is currently fighting to get an increase on the licence fee. The BBC reportedly wanting a '12 month average' inflation equating to about £15, whilst the government is considering just using September's inflation equating to nearer £10.
With this in mind it makes sense not to be having lots of new X-Mas idents. After all, that would play perfectly into the narrative of "the BBC clearly still has plenty of money to spend, so doesn't need a large increase to the licence fee".
(As a side note, had it not been frozen in 2010 at £145.50 and increased with inflation it would now be £214.04 rather than £159. Similarly if not frozen in April 2021 with inflation it would now be £188.15 according to the Bank of England's inflation calculator.)
With this in mind it makes sense not to be having lots of new X-Mas idents. After all, that would play perfectly into the narrative of "the BBC clearly still has plenty of money to spend, so doesn't need a large increase to the licence fee".
(As a side note, had it not been frozen in 2010 at £145.50 and increased with inflation it would now be £214.04 rather than £159. Similarly if not frozen in April 2021 with inflation it would now be £188.15 according to the Bank of England's inflation calculator.)
Formerly 'Charlie Wells' of TV Forum.