[Brekkie]

I believe that since 2020, the BBC just requested an ident from the creators of that year's top animation film. The idents would have likely been created quite easily and cheaply because the film company would likely be pleased at their work being showcased on screen, 30 times a day for a whole month, so despite the fact they look lavish, I reckon its just part of the deal made when commissioning the animations. The BBC have not created any Christmas idents since 2019.

That's probably a fair point - buy one programme get three idents for free.