[cable]

I would not be surprised if it is eventually used as an outlet for Sky kids content. They could have also simulcast Sky News @ breakfast, 6am seems to just be teleshopping unless they are seeing out an existing contract.

still, a good way to push Sky Glass and Sky Stream adverts to FTA users. They also have a FTA outlet which makes it more attractive to sports rights holders, if certain games need to be shown FTA, made more attractive due to the HD feed sort of like the Quest and BT Sport Showcase of old.