22-09-2022, 06:05 PM
(22-09-2022, 05:28 PM)rick Wrote: Oh great, just what we need, more live action idents!
I wonder if a new look/logo is on the way in 2023, will we finally see the end of UTV as a brand? Would be the perfect time to do it.
Don't think so. The current logo is still OK, but maybe dropping the three-segment teal version instead of the plain version used for the other channels, ITV Studios and ITVX. I'm not expecting a full flown rebrand, but maybe just a refresh of the current ITV Creates presentation to reflect the new idents' premise, which they could also make it more in line with ITVX's brand identity.
And, sadly, this could finally see the end of UTV to fully launch ITV Northern Ireland; they may also film idents over NI (as they promised when ITV took over UTV, but they would end only rebadging the 2013 idents).