22-09-2022, 09:46 PM
In my opinion, the ITV1 era was one of the poorest in terms of presentation and programming. It also reminds me of the demise of the regions. More generally, I don’t think ITV Plc’s reputation was particularly good back then - they were very much finding their feet as far as branding was concerned, news regions were amalgamated and most regional programming was dropped altogether. I think it would be a mistake to resurrect the ITV1 name, if that is on the cards.
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