[Blubatt]

I really hope that the impending refresh finally brings an end to the OCD-upsetting situation in Northern Ireland whereby it's 99% "ITV" seen/heard on-air, but a few straggly bits & bobs are "UTV".

I care not whether it's a full revival of the UTV name (with the new idents and pres therefore having ITV and UTV variants made from the outset), UTV/ITV dual-branding akin to the early-2000s "hearts" branding used in most regions, or a full killing-off of all remaining traces of the UTV name. Just as long as there's total consistency.

Or failing that, give the regions a new lease on life. Maybe not 'bring back the ITV Regional Channel names' per se, but bring them back in some form. UTV dual branding would be good. In fact, I'd argue that ITV Wales and ITV Channel should be a bit more autonomous, and have their channels be dual branded. It might not be a big deal, but Wales and the Channel Islands are not England, nor is UTV: Bring back Channel, HTV, and UTV. And I've always floated the possibility that ITV rename their ITV Studios divisions to the names of some of the old franchises: e.g. Emmerdale made by Yorkshire Television, Corrie by Granada. Basically, whereever a programme is filmed, or whatever division it is, have that be an ITV region name.